Elements is, in various ways, very special to me. Like every Monasch rug it represents nearly 40 years of wool expertise, innovation, and craftsmanship. We have taken this to the next level by challenging Dutch designers Kranen/Gille and our in-house development team. The result, as you will experience, is a magnificent foursome that pays tribute to the classical Greek concept of earth, water, fire, and air. A colourful masterpiece in four parts that celebrates all we have to offer as the leading circular wool rug company that we are today.
CEO Monasch by BestWool
Without an elementary understanding of the tufting process it is impossible to develop a suitable design
Credit to Kranen/Gille for their adaptiveness and ability to go beyond traditional design paths. That was the key to the success of this cooperation
Inspired by Nature’s perfection
Nature has engineered life to the extent of sheer perfection. Like wool is. This incredible fibre is one of nature’s free gifts that excels in versatility and presents numerous inbuilt qualities and benefits. Wool has that pure and authentic look and feel we associate with health and comfort. Wool is warm, soft, and luxurious, is fire retardant, has great acoustic value, is easy to maintain, and acts as a natural air filter. Wool demonstrates the perfection of nature, inspiring us to design and manufacture wool rugs as well as it empowers us to do so, and as sustainably as possible. The Monasch collection is the result of this inspiration and empowerment. With Elements we have taken this to the next level.
Design meets development
Elements is the result of the collaboration between the Monasch development team and Dutch designers Jos Kranen and Johannes Gille. An exciting process that challenged our in-house designers as well as Kranen/Gille.
Elements has the power that enriches a design to the level of a sensory experience. The rugs speak in spheres; they tell a story and create an attractive tension. The content
however is personally determined. Elements proves itself to be of a special class as it creates a wonderful framework for individual context and interpretation: the freedom of your own story.
All four Elements have their own signature. At first sight you might think all four Elements share the same structure. Look closer and the similarities as well as the differences will become clear. By applying innovative techniques you
The layered experience of the collection reflects the challenges that the development process presents. It elevates Elements to an exceptional level of quality. The very pleasant and natural irregularity of colours and lines has been fully directed and worked out to perfection in terms of production technology.
Colours that suddenly disappear to reappear elsewhere, or stripes and bands that seem to narrow a bit, but still find their way again. The depth, which is not actually depth, but the perception of this dimension … it is the interaction of all elements within the design concept.
Insight into the manufacturing technique gives access to the possibilities. Using the specific characteristics of wool to create and reproduce the colour schemes and designs that Kranen/Gille developed resulted in a natural, attractive imperfection of wool with so much character and expressiveness.
product development director
Monasch by Best Wool
Meet our collection
Night on Earth
Imagine looking down on earth from a great distance when the sun has set. What will you see? Colourful flairs of light might indicate an urban settlement. Maybe rays or beams of light are travelling in high speed as if they are in a state of static motion. After all, it is night time. But even in its darkness, the night on earth is as vibrant as life itself. Intangible yet clear, structured yet chaotic and above all: attracting. This rug will never fail to capture your admiration.More aboutNight on Earth
If the great impressionists could paint in wool, this is how they probably would express their concept of water. And that is more or less how this rug is designed. It is, however, not the composition that adds the captivating effect of Poolside Gossip. Innovative techniques were used to create the sense of depth this rug clearly radiates. So whenever you are near a pool in the company of people, bring to mind the story of this rug. Small talk will never be a big deal again.More aboutPoolside Gossip
How do you make a rug look hot? Of course, the name Stretched Heat helps, but that is just a description of what this warm-blooded beauty promises. This particular rug embodies layered experience in red, yellow, and other seductive hues. A heated composition that might set fire to the idea that it is inspired by lava or flaming charcoal. Well, to be honest … those were the inspirational sources indeed.More aboutStretched Heat
Air on Strings
Is it a beautiful sunset or are you enjoying a wonderful sunrise? This wool rug expresses both. Following the famous Dutch Masters, Air on Strings represents an almost mystical state of happiness that colours can evoke. It translates the concept of air in wool like the way a painter interprets in paint. Abstract but at the same time understandable. Colourful and rich in hues, this masterpiece looks great in every room you can imagine.More aboutAir on Strings
Circularity is elementary
Every Monasch rug is designed to be circular. The Elements woolen rugs are manufactured with the Niaga® technology. This enables the polyester backing to be easily decoupled from the woollen pile so that both layers can be recycled. Once a rug from the Elements collection has reached the end of its life, Monasch by Best Wool will take it back so that valuable components can be reused as raw material.
The partnership with Niaga® empowers our ambition on sustainability, in which we take responsibility for the entire life cycle of our products.
Reflecting the Monasch brand
Elements stands for the vision of the Monasch brand that embraces challenges. It is by this vision that the Monasch rug collection nowadays is considered to be one of the most beautiful available. Elevated by stunning design and innovative production techniques, every Monasch rug is truly an interior treasure.
Elements reflects high quality Dutch-designed rugs including all benefits that wool incorporates, like a healthy living and sleeping environment. We use the finest New Zealand ZQ certified wool, durable and traceable to source and with respect for nature. We personally visit our New Zealand wool partners to learn about their strategy in challenging wool growers to go beyondsustainability. We work closely with them to ensure quality standards and continually improve our performance.
Traceable and ethical wool sourced from ZQ farms to ensure animal welfare and respect for the environment